Websites are essential in driving the success of a business. Whether you’re just starting out or have been well-established, a website creates a closer relationship between your business and the consumer. Websites are great because you can basically have an online sales tool doing all the work for you. You can use it as a tool to sell your products and services any way that you’d like. Want viewers to feel a certain way about your business? You got it! Want viewers to learn what your business does best? You got it! Want to have a persuasive visualizer that makes it easier for you to attract more customers? Guess what – you got it. I can go on and on about why your business can drive more success with a website, but I’ve narrowed it down to my top 10. Here are my top 10 reasons why a business should always have a website:
1. Makes your business more credible
When a business gains a new customer, they’ve also gained their trust. Being credible and trustworthy is key to attracting new customers. Consumers will tend to trust a business that has a fully functioning and a well put together website rather than a business that doesn’t have one at all. It is important for your business to have a website that builds credibility and holds a positive first impression.
2. Attracts new customers
There are 307.2 million internet users in the United States. Now think of that number and imagine not having a website for your business. How many potential customers are you missing out on? Websites are a great way for viewers to consume information about your business. Without it, internet users are consuming your competitors’ information and are most likely choosing them over you.
3. Open for business 24/7
A website is open and active 24/7/365. Unlike your office hours or storefront, a website is always available for viewers to see what you offer, take questions, make purchases, and more. While you’re unavailable or the business is closed for the day, viewers can still access your website. This gives you a greater chance of gaining new customers.
4. Makes it easier for customers to contact you
Having a strategically crafted website can actually funnel a viewer into contacting your business. From forms to buttons and links, a website makes it easier for you to persuade viewers to reach out. On sites like Facebook and Instagram, you can’t customize call-to-action placement as a website can. Having a website is truly the best way to strategically place information in a manner that will drive more viewers to contact your business.
5. Makes it easier for people to find you
When you have a website for your business, you are more likely to show up more on internet searches. Search engines favor websites as they are what fuel each page of results. As a business, you’d ideally want to rank as high as you can in each search. This starts with building a website for your business as without one, you won’t rank at all.
6. Best way to showcase your products, services, and portfolio
A website is great because you can showcase your products, services, portfolio, and even testimonials however you’d like. You can give the viewer a peek into what you have to offer with high-quality photos, videos, graphics, and more. Aside from showcasing your products and services, you can highlight the top reviews right on your website (a great way to work around any negative reviews that you may have)!
7. HUGE time saver
Doesn’t having something that can explain your services or sell your products for you sound great? Well, you’re in luck because a website can do just that. A website can save so much time for you and your business. It can explain each service, showcase each product, tell your story, and streamline many functions. With a website, you will no longer have to manually book consultations, process orders, and answer questions over and over again. In every way, a website is a major time saver.
8. Can create any first impression that you’d like
Want to look professional, fun, or family-oriented? With a website, you can! You name it, you can create that perception. A website is also one of the only places where a viewer can become immersed in the “feel” of your business. With a website, you can make your business look however you’d like with tons of customization options.
9. Gives you an advantage over competitors
With a website, you’re able to create a design that is better than your competitors. If some of your competitors don’t have a website it’s even better as just the existence of one gives you an advantage. Currently, if you don’t have a website while your competitors do, they hold a much greater advantage over your business.
10. We’ll create one for you!
We want building a website to be easy for you. That’s why we’ll do all the work and craft a website that is not only great looking but effective in attracting new customers! We’d love to get to know you and build you the perfect website. Click here to get started with us!