It is incredibly important to have a well-functioning website for your business in today’s digital world. A great website is not only visually appealing but also technologically advanced. This means that the viewer can easily navigate from page to page, fill out a form, and easily access different information. When a website goes against these key principles, it becomes less and less effective for you as a business owner.
To check in on your website’s effectiveness, here are 10 Surprising Website Design Statistics that are useful for 2022:
1. 88% of online consumers are less likely to return to a site after a bad experience.
Have you ever visited a website and it was so slow and poorly designed that you clicked off? Me too. This happens so much to great businesses just because their website is poorly functioning or lacks effective design. If your website loads slowly or has a confusing design, your website may be suffering according to this statistic.
Source: Web FX
2. Given 15 minutes to consume content, two-thirds of people would rather read something beautifully designed than something plain.
Design matters. When people read content on a website, they would much rather read from a great design than from something plain. A boring design results in people leaving, becoming uninterested, and ultimately not becoming a customer of your business. Is your website plain? It’s time for a redesign.
Source: Blue Corona
3. 48% of users say that if a business’ website is not mobile-friendly, they’ll take it as an indication that the business simply doesn’t care.
So many websites are viewed on a mobile device. That makes it so much more important to have a great or even better mobile design in comparison to your desktop design. Now more than ever it is a must to optimize your website for mobile viewing. If not, it’ll be harder to attract new customers online.
Source: SAG IPL
4. 94% of people say web design is the reason they mistrust a website.
94 percent! That’s almost all of your website’s viewers determining your business’s credibility. It is so important to build trust among your website’s viewers. The more trust or credibility that you give off, the higher chance you have of attracting a new customer.
5. 47% of people expect a web page to load in two seconds or less.
Another statistic that accounts for almost half of all website viewers! Website and page speed are so important that we switched our clients from a slow hosting company to a faster one. This switch was great because our clients saw lower bounce rates, more interaction, and more conversions. You can check your site’s speed here. If it is performing low, we’d be happy to help!
Source: Web FX
6. It takes 0.05 seconds for a viewer to make an opinion about your website.
That’s 50 milliseconds for a viewer on your website to form an opinion. Whether it’s slow speed, poor design, or poor functionality, a viewer is going to form an opinion and it’s going to be formed fast. That’s why it is so so so important to have a great design, functionality, responsiveness, and more.
Source: Taylor & Francis
7. A crowded website is a bad website.
Crowded website designs are a leading cause of high bounce rates. Too many images, pieces of text, and ads confuse the viewer and only causes them to go to a competitor’s website. A crowded website is a common mistake for many small businesses. If your website is crowded, we can help you conquer this issue.
8. 70% of small business websites don’t include a call to action.
If you’re looking to convert viewers into paying customers, having a call to action on your home page is one of the many solutions. A well-built design is great and all, but having good call-to-action placement is what makes a website effective in converting viewers.
Source: Small Business Trends
9. Users spend around 6 seconds looking at a logo before moving on.
According to an eye-tracking study published by the Missouri University of Science and Technology, users spend over 6 seconds on average looking at business logos. This is why having a great logo that fits your business is so important. Unsure on whether your logo is effective in attracting more customers? Contact us!
10. 88.5% of website designers reported that ‘Flat design’ is currently the most popular design trend.
Minimalistic and 2D design is trending in today’s world of websites. The days of flashy and stylistic effects are in the past and also less attractive to today’s viewers. If your website is not flat and still flashy, you may require a redesign that fits the trends of 2022.
Unsure where your website fits into these statistics?
At Moonlight Marketing, we’re here to bring your business to the next level by providing effective services. Want to get started with Moonlight? Click here! We’re more than happy to help.