In today’s world, your brand’s online presence is more important than ever. More specifically, your website can make or break your ability to attract more customers. Responsiveness, look and feel, and content quality are all key in gaining more customers and revenue.
Your website’s design needs to stay ahead of the times. If your website falls back, you risk losing sales and damaging your brand’s success. Your website must always be engaging, trusting, responsive, and easy to navigate to attract a larger customer base.
Unsure whether your website is effective in attracting customers? Here are 5 signs that your website may need a renovation:
1. It hasn’t been updated in over a year.
Keeping your website updated with current information about your business is a must. Throughout a year of operating a business, there are many changes; new trends, new business hours, new pictures, new testimonials, and so much more. It is important that you go into your website frequently and change any outdated information.
Along with updating information, your website’s overall look and feel may be outdated over the span of a year. It is important to keep it refreshed and looking better than your competitors.
2. It’s hard to navigate.
If your website is hard to navigate and can easily get the user frustrated, viewers will 99% of the time go to a competitor’s website. It’s important that your website is always easy to navigate to make your chances of converting a viewer to a customer high.
When a website is easy to navigate, this means that links are readily available, key information is easy to find, and all pages are in working order.
3. It’s not mobile-friendly and optimized.
More than half of all website traffic comes from mobile devices. Because of this, your website must be mobile-friendly and fully optimized for mobile viewing. If not, you are missing out on so many potential customers!
4. It doesn’t match your brand’s feel.
Every brand should have a “feel” or “feeling” that represents its story, products, and services. This means that when a viewer navigates to your website, they should feel like it represents what your business is all about. For example, a website for an American bar and grill should feel like it belongs to a bar and grill, not anything else. Check out Bon-Bon Wings & Grill to see an example of this (one of our amazing clients)!
Your website should match your brand’s feel and energy because it draws the viewer closer to your business. When a viewer is drawn closer, that means that your business has a greater chance of gaining new customers!
5. It’s not effective in attracting new customers.
Your brand’s website is essentially your online salesperson and a giant sales funnel. For you to attain customers through your website, it must be effective in attracting them. This means the proper placement of links, pictures, key information, and contact information. If these key components are in the wrong place or non-existent, then your website will be ineffective in attracting new customers.
Jumping back to our client at Bon-Bon Wings & Grill, their website is responsible for over 345 new calls within two weeks of launching. This is due to proper link placement and effective funneling!
Are you in need of a website redesign?
If your website shows one or more of these signs, then it’s time to redesign. Taking this essential leap is important in ensuring that your business effectively attracts more customers. An effective redesign is not only important in attracting more customers, but it also puts your company ahead in the business world.
Not sure where to start? Visit our newly redesigned website and learn more about our website design services along with our completed projects.
Ready for a redesign? Click here to get your redesign started!